Social Media
Social media is one of the most exciting developments in the way we communicate. Not since the dotcom revolution has so much energy been spent in developing new ideas on a global basis.
And it's not just "social". Businesses are learning quickly how to use the tools available on the web for free - from crowdsourcing to networking, from video to voicemail.
Do you want :
- to learn how to encourage your professionals to build stronger relationships throughout their market?
- to encourage your best professionals to keep their contacts inside your firm rather than where they can manage their personal brand?
- to find out information about your market (and even your competitors) as it happens?
- to understand what your tenants, their customers, and the community around your building really think of the buildings and services you have provided.
To do that, you will need to engage with Social Media because the ideas being introduced are affecting all aspects of communication and marketing.
Social Media also brings threats. It is impossible to switch it off; but it is possible to understand the opportunities and threats and manage your response to them.
Without this understanding, you may be blind to initiatives that undermine your brand.
Our team has experience of making the most of the opportunities as they apply to the real estate market and, coupled with our strong record in research in these issues, we can help your team adapt and strengthen their position amoongst the people they do business with.
What is Social Media?
A good place to start is the RICS Information paper, written by Bob and Andrew, which explains the background, the relevance of Social Media to the property world and includes a list of references for further reading.
Read The Role of Social Media in Commercial Property - RICS Information Paper
A great feature of Social Media is the way that technology allows you to take control of the vast amount of information on teh web. One of the most useful tools for this is an RSS feed - Find out how to us one here - Staying on top of the web
If you would like your team to understand how to use Social Media within business, we run a half-day workshop which will introduce the concepts, encourage ideas suitable for your business, and prioritise the actions your team will take to use this technology effectively.
It is a fun and enlightening session which will help the team generate more long-term business - the nature of social media is such that they can implement the ideas for free and use the technology to enhance their reputation - using the same content that currently sits on your website.
Fiind out more by calling Bob Thompson or Andrew Waller on
+44 20 7969 2738.
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