Social media is one of the most exciting developments in the way we communicate. Not since the dotcom revolution has so much energy been spent in developing new ideas on a global basis.
And it's not just "social". Businesses are learning quickly how to use the tools available on the web for free - from crowdsourcing to networking, from video to voicemail.
Do you want :
To do that, you will need to engage with Social Media because the ideas being introduced are affecting all aspects of communication and marketing.
In addition, the critical mass of social media users has started to revolutionise how information is gathered, how research is undertaken and even how projects are funded. As yet we are at the very start of this curve and as the internet becomes even more pervasive social media will provide a constant stream of information in real time. Are you, or your systems, ready for that?
Social Media also brings threats. It is impossible to switch it off; but it is possible to understand the opportunities and threats and manage your response to them.
Without this understanding, you may be blind to initiatives that undermine your brand.
Our team has experience of making the most of the opportunities as they apply to the real estate market and, coupled with our strong record in research in these issues, we can help your team adapt and strengthen their position amongst the people they do business with.
An Introduction to Social Media
If you would like to find out more about how you can use Social Media to improve your marketing, market position and management of property, we run a short workshop which will introduce your team to the concepts; how do you benefit from the opportunities and how do you manage the risks?
Find out more...
Everyone is using social media now and for many, it is an alternative to email. We can help your teams get the best from their time online and help you focus your company’s social media output towards supporting your clients. The opportunities to connect with people you do business with are vast; the chances to develop your people are bigger still.
A good place to start is the RICS Information paper, written by Bob and Andrew, which explains the background, the relevance of Social Media to the property world and includes a list of references for further reading.
Read The Role of Social Media in Commercial Property - RICS Information Paper
RSS Feeds - A great feature of Social Media is the way that technology allows you to take control of the vast amount of information on the web. One of the most useful tools for this is an RSS feed - Find out how to use one here - Staying on top of the web
In March 2009 and 2010 we conducted the MIPIM News survey in association with the Estates Gazette. This surveys looked at how people are using online news sources to find out about our industry's biggest annual event. Read the 2009 report here and the 2010 summary here
Melita wrote an article for Lexis Nexis' Facilities Management monthly on social media in FM - "Not Just for Teenagers". Read more here...
Some slides from Andrew's presentation on the subject at two of the regional RICS 2010 conferences are here.
Lastly, have a look at IBM's Social Computing Guidelines if you want to see how companies are drafting guidance to their staff about what is allowable online. Read more...
Find out more by calling Bob Thompson or Andrew Waller on
+44 20 7969 2738.
Or contact us