The Long Tail

What's it about?
Anderson argued that products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough.

Best Quote:
57% of all the books sold at Amazon are not among the 100 000 most sold titles.

Most useful idea:
The Long Tail is a potential market and the distribution and sales channel opportunities created by the Internet often enable businesses to tap into that market successfully.

Posted by: Magnus Svantegård